Case Study:

Pimp My Hippo

The SBS Studios 2009 Holiday Card was created to share with our clients, partners, associates and friends. A mash-up of old and new, our card featured the trend of “auto-tuning” audio with an old holiday standard, “I Want A Hippopotamus For Christmas,” hip-hop style. The result was a fun twist on a holiday classic that truly communicated the SBS Studios brand of fun and clever innovation. The e-mail campaign was a tremendous success, yielding a 46.9 percent open rate (compared to 23.4 percent industry average), 25.4 percent click rate (compared to 2.9 percent industry average), and a whopping 52.2 percent click-per-unique-open rate.

The piece also featured a widget function that allowed viewers to share and post to their social networks such as Facebook and Twitter.

Hippo was also recognized for a Gold ADDY Award.

Case Study:

Axe “Sprinkler” Rich Media Banner

As the online extension of the popular TV ad, our goal was to utilize the opportunity of the medium and achieve a fun “rug pull.” As the spot plays out in what initially seems to be a simple in-banner video, the user is surprised when the water sprays outside of the unit and on top of the site’s content. It even leaves water droplets to round out the effect.

The result is an engaging and immersive experience for the user that echoes the fun tone set in the offline executions, but brings it to a new level online.

The unit was also recognized for a 2009 W3 Silver Award.

Case Study:

Friendly’s Free Ice Cream Day Rich Media Banner

During Friendly’s Free Ice Cream Day promotion, both moms and children were targeted. In this child-targeted execution, the user is asked to click to expand the unit into a fun asteroids-like game. Here, kids can be exposed to the Free Ice Cream Day message, all while blasting away huge scoops of ice cream while navigating their ice-cream-cone shaped ship. It was a simple way to not only drive awareness of the promotion, but to utilize the medium for high interaction. More fun led to longer interaction and to kids asking mom to go to Friendly’s!

The unit was also recognized for a 2009 W3 Silver Award.

Case Study:

The Maw Web Site

The Maw Web site is the home of Twisted Pixel Games’ titular XBOX LIVE® Arcade game character and his friend (and captor?) Frank. The concept of the site was to explore the possibilities of how the duo would react if they landed in a new world — the site itself. The game’s fun tone is set by the expressiveness of the characters and translates that into the site. As users browse content from exclusive screen shots and downloads, they can also watch Frank and Maw play catch, chase each other, and even eavesdrop on the users with an extreme close-up when the users watch videos, as if Frank and Maw wanted to catch a peek of the video themselves.

The result was a seamless experience from site to game; a continuation of the story-telling and character development across media.

The site was also recognized for a Gold and Silver Horizon Interactive Award in Games and Entertainment, respectively, as well as a Gold ADDY Award and ADDY Best of Show Award.

Case Study:

StayTeen.org National Day 2009 Quiz Widget

The National Campaign to Prevent Teen and Unwanted Pregnancy has a yearly campaign to promote their National Day to Prevent Teen Pregnancy, an online event that seeks to engage teens with messages about sex, love, relationships, and teen pregnancy prevention. Through their StayTeen.org brand, the National Campaign pushed a widget effort that would allow teens to interact and engage with these messages in a way that wasn’t overly heavy-handed or preachy. The National Campaign engaged SBS Studios to develop a widget-based quiz contest that challenged teens to complete three simple relationship-related tasks by searching StayTeen.org for the correct answers. In return, allowing the National Campaign to deliver specific relationship-themed messages through a task that was fun, engaging and rewarding.

The widget also allowed users to “grab & share” the content, adding a layer of social networking that is prevalent with that audience. The result was an astounding 7,000-plus installs within the first 5 days and over 2,400 sign-ups through the widget for the contest.

The widget was also recognized for a Silver ADDY Award.

Case Study:

2010 AdColor Awards Microsite

AdColor, the organization that promotes diversity in the advertising industry, tapped SBS Studios to design their 2009 Awards site. Their annual award show draws significant media attention and recognizes those individuals dedicated to fostering the initiative. Their 2009 Web site was designed as a true celebratory concept — a throwback to the Old Hollywood style that made the award show feel like a gala. The site features social media components that tie into AdColor’s Facebook, Flickr and Twitter feeds. It also features an interactive Flash module that showcases AdColor’s steering committee and an mp3 playlist of the official award show soundtrack.