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Stuff we’ve done.
Explore our recent and featured work: websites, rich media, applications and more. Simply roll over the floating thumbnails above to reveal a project, then click the image to view the details. You can also sort our work by using the grid icon.
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Online Advertising
Cirque du Soleil Kooza Rich Media Banner
SBS Studios created a rich media banner to promote Cirque du Soleil's KOOZA show within the Seattle market. The ad played up the show's bold spirit, exotic imagery, and unique branding. The curtain animation unveils the show's new, distinctively stunning world while mimicking a key character's tendency to disappear and reappear at will.
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Web Site
Comcast Action Center Web Site
SBS Studios developed a clean, sophisticated design for Comcast's Government Affairs site. The site's discerning audience includes opinion leaders and policy officials in the telecommunications space. The site adheres strictly to Comcast's brand standards while providing a highly simplified layout that allows users to find mission-critical content quickly and easily.
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Web Site
Jacksonville Film Festival Web Site
SBS Studios designed a fun, engaging rebrand for the Jacksonville Film Festival's relaunch. The playful color palette and subtle film graphics hint at the balance between the organization's pursuit of a new creative direction and commitment to Jacksonville's rich film history.
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Widget/Social Media
Block Party: StayTeen.org National Day 2010 Widget
On the heels of a successful quiz widget created for the National Campaign to Prevent Teen and Unplanned Pregnancy's 2009 National Day, SBS Studios was asked by the organization to develop an enhanced version of the social media widget, this time with added interactivity and sharing capabilities. SBS Studios created a full, Flash-based game that required both smarts and eye-hand coordination. The gaming solution provided a fun, relevant way to communicate important educational lessons to tweens and teens.
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Widget/Social Media
StayTeen.org My Paper Boyfriend Game
The National Campaign to Prevent Teen and Unplanned Pregnancy commissioned SBS Studios to develop a sharable online game to teach young adults about healthy, lasting relationships. "My Paper Boyfriend" lets users create their ideal guy, then build a six-month relationship based on trust, communication, and respect. The fun, interactive piece has a crafty feel that resonates with the young female target. The lighthearted experience includes a fun soundtrack and character animations. The game can be shared across social networks, sites and email.
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Web Site
Have Sex Standing Up Microsite
As a tongue-in-cheek jab at the surprisingly common misconception that having sex standing up can prevent pregnancy, the National Campaign to Prevent Teen and Unplanned Pregnancy commissioned SBS Studios to create a campaign that uses humorous "misinformation" to educate twenty-somethings about the false claim. SBS Studios employed a bold and authoritative tone, made playful with asterisk comments. The site integrates social media overlays, adding a consistent design layer across multiple sites. This approach allows campaign-specific branding while facilitating two-way dialogue.
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Web Site
Twenty Six Miles Web Site
Twenty Six Miles, a Tower 17 production, is a TV series that tells the story of Jack Kincaid (John Schneider) and his quest to rediscover himself on Catalina Island, located twenty six miles from the California coast. Assuming the guise of a travel brochure, the site presents the show's cast, locations, and music. The site serves as the hub for social outreach and content aggregation. Within just a few weeks of launch, the show's Facebook page reached over 1,500 fans and the show became one of Hulu's "most subscribed".
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Web Application
Party City “Tweethearts” Valentine’s Day Twitter Promotion
Taking traditional sweet nothings digital, SBS Studios created an application to aggregate tweets containing the hashtag #TweetNothings. Users were able to submit Valentine's Day-themed tweets and vote for their favorites in an effort to win a $500 Party City gift card.
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Web Application
Pimp My Hippo: SBS Studios Holiday Card 2009
For its 2009 holiday card, SBS Studios put an urban spin on the holiday classic "I Want A Hippopotamus For Christmas". Users could personalize the hippo to the autotuned sound of hip hop holiday beats, then share it with friends via social networks.
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Case Study:
Pimp My Hippo
The SBS Studios 2009 Holiday Card was created to share with our clients, partners, associates and friends. A mash-up of old and new, our card featured the trend of “auto-tuning” audio with an old holiday standard, “I Want A Hippopotamus For Christmas,” hip-hop style. The result was a fun twist on a holiday classic that truly communicated the SBS Studios brand of fun and clever innovation. The e-mail campaign was a tremendous success, yielding a 46.9 percent open rate (compared to 23.4 percent industry average), 25.4 percent click rate (compared to 2.9 percent industry average), and a whopping 52.2 percent click-per-unique-open rate.
The piece also featured a widget function that allowed viewers to share and post to their social networks such as Facebook and Twitter.
Hippo was also recognized for a Gold ADDY Award.
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Online Advertising
Axe “Sprinkler” Rich Media Banner
Creating an online extension of the popular TV ad, SBS Studios leveraged digital media's vast potential to achieve a fun "rug pull." The spot begins as a seemingly standard in-banner video, then surprises the user by spraying water outside of the unit and onto the site's content, leaving water droplets on the page. The banner offers an engaging, immersive experience that builds upon offline executions.
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Case Study:
Axe “Sprinkler” Rich Media Banner
As the online extension of the popular TV ad, our goal was to utilize the opportunity of the medium and achieve a fun “rug pull.” As the spot plays out in what initially seems to be a simple in-banner video, the user is surprised when the water sprays outside of the unit and on top of the site’s content. It even leaves water droplets to round out the effect.
The result is an engaging and immersive experience for the user that echoes the fun tone set in the offline executions, but brings it to a new level online.
The unit was also recognized for a 2009 W3 Silver Award.
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Online Advertising
Friendly’s Free Ice Cream Day Rich Media Banner
The interactive in-banner game appeals to both children and moms, tempting them to expand the unit to play a fun Asteroids-themed game, then head to Friendly's for free ice cream. Kids blast ice cream scoops while navigating a cone-shaped ship.
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Case Study:
Friendly’s Free Ice Cream Day Rich Media Banner
During Friendly’s Free Ice Cream Day promotion, both moms and children were targeted. In this child-targeted execution, the user is asked to click to expand the unit into a fun asteroids-like game. Here, kids can be exposed to the Free Ice Cream Day message, all while blasting away huge scoops of ice cream while navigating their ice-cream-cone shaped ship. It was a simple way to not only drive awareness of the promotion, but to utilize the medium for high interaction. More fun led to longer interaction and to kids asking mom to go to Friendly’s!
The unit was also recognized for a 2009 W3 Silver Award.
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Web Site
The Maw Web Site
To promote Twisted Pixel Games' titular XBOX LIVE® Arcade game, SBS Studios created a virtual new world in which intergalactic friends The Maw and Frank roam free. The characters' expressive antics add to the fun tone of the site. Users are able to browse exclusive screen shots and downloads, watch the characters play, and even catch the The Maw and Frank eavesdropping on them with an extreme close-up. The site offers a seamless experience from game to site, with consistent story-telling and character development.
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Case Study:
The Maw Web Site
The Maw Web site is the home of Twisted Pixel Games’ titular XBOX LIVE® Arcade game character and his friend (and captor?) Frank. The concept of the site was to explore the possibilities of how the duo would react if they landed in a new world — the site itself. The game’s fun tone is set by the expressiveness of the characters and translates that into the site. As users browse content from exclusive screen shots and downloads, they can also watch Frank and Maw play catch, chase each other, and even eavesdrop on the users with an extreme close-up when the users watch videos, as if Frank and Maw wanted to catch a peek of the video themselves.
The result was a seamless experience from site to game; a continuation of the story-telling and character development across media.
The site was also recognized for a Gold and Silver Horizon Interactive Award in Games and Entertainment, respectively, as well as a Gold ADDY Award and ADDY Best of Show Award.
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Widget/Social Media
StayTeen.org National Day 2009 Quiz Widget
SBS Studios redesigned and rebranded The National Campaign to Prevent Teen and Unplanned Pregnancy's teen-targeted effort. SBS Studios used a pop art, hand-crafted style to create an emphatic, yet approachable site. The site fosters an honest dialogue with tweens and teens rather than shying away from "taboo" topics. Interactive components facilitate sharing and promote community building.
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Case Study:
StayTeen.org National Day 2009 Quiz Widget
The National Campaign to Prevent Teen and Unwanted Pregnancy has a yearly campaign to promote their National Day to Prevent Teen Pregnancy, an online event that seeks to engage teens with messages about sex, love, relationships, and teen pregnancy prevention. Through their StayTeen.org brand, the National Campaign pushed a widget effort that would allow teens to interact and engage with these messages in a way that wasn’t overly heavy-handed or preachy. The National Campaign engaged SBS Studios to develop a widget-based quiz contest that challenged teens to complete three simple relationship-related tasks by searching StayTeen.org for the correct answers. In return, allowing the National Campaign to deliver specific relationship-themed messages through a task that was fun, engaging and rewarding.
The widget also allowed users to “grab & share” the content, adding a layer of social networking that is prevalent with that audience. The result was an astounding 7,000-plus installs within the first 5 days and over 2,400 sign-ups through the widget for the contest.
The widget was also recognized for a Silver ADDY Award.
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Web Site
National Quality Forum Web Site
SBS Studios designed a sophisticated site for The National Quality Forum (NQF), a nonprofit organization dedicated to improving the quality of healthcare for all Americans. SBS Studios included user-interface elements to enhance the usability of the action-oriented site. The multi-dimensional design appeals to a diverse group of stakeholders which includes consumer organizations, medical professionals, and supporting industries. While simple and straightforward, the site design is rich in quality and creativity.
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Web Site
StayTeen Website
Since teenagers are a primary target for The National Campaign to Prevent Teen and Unplanned Pregnancy, their StayTeen initiative is critical to communications efforts. SBS Studios was tasked with rebranding the program. We developed a new identity and logo, then executed the new brand into the website, a main messaging vehicle. Our focus was to communicate energy, ownership and empowerment while steering away from a cold or heavy-handed tone. The organic, handmade style and vibrant palette resonates with the target audience. The iconography in the hero area and imagery throughout the site celebrate the carefree joys of teenage years, reinforcing the activities and ideology of the campaign.
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Web Application
Snowball of Duty: SBS Studios Holiday Card 2010
To celebrate the holidays and SBS Studios' unique culture, we created a spirited holiday card that puts the dark themes of the video game franchise Call of Duty into the lighthearted context of a snowball fight. Both relevant and timely given the game's record-setting new release, the parody closely resembles the Call of Duty campaign but injects the nostalgia and playfulness of an arcade game.
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Widget/Social Media
StayTeen.org 2011 National Day Quiz
As part of The National Campaign to Prevent Teen and Unplanned Pregnancy’s month-long relationship and sex education initiative, we created a stop-motion interactive quiz and YouTube promo. The cast of teen-inspired characters was handcrafted from wood, wire and paper. The character action for each of six scenes was shot against a green screen, then combined with virtual environments built in Cinema 4D and After Effects. The scenarios are presented in an educational quiz format, prompting teens to think about risky situations before they actually happen.
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Widget/Social Media
Invasion of the Myth Monsters: National Day Widget
Using the daunting metaphor of a myth monster apocalypse, we created a fast-paced game to communicate the dangers of viral misinformation. Users race through levels, snagging communication tools to change infected truth-twisters back to normal. Each myth monster wave introduces and debunks pregnancy prevention myths. The Flash game, created for the National Campaign to Prevent Teen and Unplanned Pregnancy’s Stay Teen website, features 3D characters and environments, rigid body physics collisions, and hand-crafted paper characters. To make our myth monsters a little smarter than the usual mindless hordes, we built an AI using ray-casting.
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Widget/Social Media
River Monsters: Fish On!
We created a thrilling, face-paced Flash game to promote the new season of Animal Planet's hit show, River Monsters. Using 3D character animation, motion graphics and ActionScript, the multilevel fishing game is a fun and engaging extension of the show that challenges the user to employ quick thinking and dexterity.
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Widget/Social Media
Sons of Guns: Pimp My Gun
To promote the Discovery Channel show, Sons of Guns, we teamed with Discovery Creative to create a fun and interactive application that allows users to completely customize various gun hardware. To add to the quirky sharability, users could skin the guns with various textures, from the more obvious camouflage to a tongue-in-cheek heart-pattern or polka dots. Users could also add accessories, ranging from stocks, scopes and suppressors to missiles and grenades. Users could share their pimped-out creations via Facebook and Twitter, in addition to a viewable gallery of "Visitors Most Awesome Arrangements."
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Web Site
2011 ADCOLOR® Awards Microsite
The ADCOLOR® Industry Coalition, an organization working to promote diversity in advertising, marketing, and media, tapped us to design the site for the 2011 ADCOLOR® Awards. The awards celebrate distinguished industry leaders who inspire current and future communications professionals. For the 2011 site, we wanted to capture the glitz, glamour and excitement of the award show's Los Angeles location and employed a Flash background of paparazzi that delivers a first-person red carpet experience to visitors. The site also successfully infuses the major social media platforms in a way that harnesses the buzz around the event and the organization.
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Web Site
Boost Nation Microsite
We teamed with the AdCouncil and the U.S. Army to produce a video-fueled, interactive microsite for BoostUp, a campaign that gives students contemplating dropping out the support they need to stay in school. The microsite is a source for students to receive support and for all users to offer encouragement in the form of both video and text "Boosts." Taking a geographical approach built around the idea of being able to encourage students from your hometown, we anchored the idea around an interactive U.S. map. Users from across the country have participated in both video and text form, including celebrity "Boosts" form LeBron James and Teresa Scanlan, Miss America 2011.